This week I was speaking with a client about web analytics and how the Siteimprove Analytics service could help out. They have a multi-site setup within Drupal and he made it sound like it would be a lot of work to install the analytics javascript on all the sites. Lots of different places he would have to go, hoops to jump through etc.
I asked if they were familiar with Google Tag Manager?
“What is that?” was the response I heard back.
It got me thinking, perhaps there are others out there not aware what Google Tag Manager can do for them, so I’d thought I’d share.
For those of you unfamiliar with Google Tag Manager and without getting too technical(as I myself am not that technical), it is an easy way for you to add marketing and analytics codes onto your website without getting your developers involved. Continue reading