Google Tag Manager – Why you should use it

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This week I was speaking with a client about web analytics and how the Siteimprove Analytics service could help out. They have a multi-site setup within Drupal and he made it sound like it would be a lot of work to install the analytics javascript on all the sites. Lots of different places he would have to go, hoops to jump through etc.

I asked if they were familiar with Google Tag Manager?

“What is that?” was the response I heard back.

It got me thinking, perhaps there are others out there not aware what Google Tag Manager can do for them, so I’d thought I’d share.

For those of you unfamiliar with Google Tag Manager and without getting too technical(as I myself am not that technical), it is an easy way for you to add marketing and analytics codes onto your website without getting your developers involved. Continue reading →

A Little Background…

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I’ve been involved with the web in some way or another for close to 10 years. Most my experience has been on the sales side offering software-as-a-service(Saas) solutions to help organizations fill a need and make their sites better. I’ve also dabbled in creating a few websites and businesses. With my current role at Siteimprove, I am speaking with organizations every day about their website challenges and how the services that my company offers can help them.

I met with over 1,000 organizations in my time at Siteimprove and I have pretty much seen it all and heard every excuse why a website might have issues. I wanted to start writing about my experience and figured a blog would be a great way to document this and a way for me to further my knowledge in the areas which can help my clients. Continue reading →